Our founders have experience with a family member who suffered a catastrophic health event and now requires Long-Term Care.  We know first-hand the emotional and financial toll that Long-Term Care takes on family caregivers and on the person who requires care.  It is our sincere belief that the aging of the baby-boomer population will cause the expenses associated with Long-Term Care to rise dramatically over the coming years. Insuring against this risk (like you do with your auto and home) can be a smart move that will help to avoid or lessen the financial impact a Long-Term Care event will have on you and your family.